Fußball lebt von Emotionen und verwandelt Leidenschaft in bares Geld. Ob in Wien, Salzburg oder St. Pölten – Fans prägen Wirtschaft, Marketing und die Identität ihrer Vereine. Obwohl in jedem Verein Emotionen unterschiedlich gelebt werden, profitieren die Vereine auf ähnliche Weise davon.
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